Monday, March 5, 2012

Facebook will launch payment business with eight mobile operators ...

Facebook said the company will work jointly with the mobile operators to carry out payment business, to enable them to obtain influence over the past few years has been eroded by Apple and Google.

Facebook on Mobile World Congress said that, due to the large number of users through the company?s platform to buy the game props and music, operators can help the company?s revenue-generating.

The mobile operators have been the marginalization of Internet companies. Internet companies to attract consumers directly, the introduction of YouTube and other services to bandwidth-intensive products compete with the telecom operators. Facebook CTO Brett Taylor said on Monday, Facebook and mobile operators is a natural pair.

Facebook earlier this month to the U.S. Securities and Exchange Commission filings IPO in the application materials, its Web site active visitors are 845 millions, more than half of mobile devices.

Facebook has been formulated by the use of mobile services revenue-generating plan. In the revenue $ 3.7 billion of last year, the vast majority of business were from advertising to desktop users. The future success center of mobile business is Facebook, this is no doubt that, but for mobile operators, Facebook is an important partner or competitor, it is still not very clear. Facebook has a high popularity of information services, users can group chat, share photos and videos, free real-time has eroded the mobile operators, SMS service users.

British telecom consulting firm STL Partners, research director Andrew Collinson, said that the future bet on Facebook, the operators should be cautious in the short term, Facebook is an ally of the operators, I think, the danger is that, In order to prove its worth, Facebook will eventually be involved in the communication field.

Taylor said on the Facebook service charges, operators can play an important role, may get 30% share. Facebook fees coalition includes eight large-scale operators such as Telefonica, AT & T and Softbank. Operators can also help income generation Facebook in India, Nigeria and other emerging markets, these markets on a large number of mobile phone users can not access the application store, or use a credit card to shop online. Taylor said that Facebook will use the company?s influence to promote better Web standards, more applications through the browser, rather than the releasing of App Store of Apple and Google.

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Tags: Internet marketing

Source: http://articles.buildabetterbusinessonline.com/facebook-will-launch-payment-business-with-eight-mobile-operators/

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